Predict 21 – Creating Experts in Technology, Business Marketing and Logistics -vwex

Virtual Work Experience image-340

Duration: 1 Day   23rd June 2021

Application Closing Date: 7th June 2021

Cranfield’s distinctive expertise is in our deep understanding of technology and management and how these work together to benefit the world. By participating in this virtual work experience day you will gain access to individuals who are at the top of their game and can offer you words of wisdom in addition to giving you a taste of the types of activities expected of the professionals in a couple of our key themes.

Two key areas we’ll focus on for the ‘Predict’ campaign are `Digital Investigations’ and `Business Management’. Overall, this day will enable the participants to learn more about what it means to be a professional in these sectors and why it`s so important that more individuals continue to pursue these careers.

The day will start at 9.30am and finish at 3.00pm.

Activity 1:

A team at Cranfield University would like to offer a taster session on what it means to be a digital investigator. This job market is expanding exponentially in response to our behavioural habits and our ever growing reliance on smart devices to do everything and anything we can think of. Digital investigators are crucial as it is their job to examine a number of digital crimes especially those around hacking. They are often tasked with tracing the source of computer attacks. They help to recover lost or even stolen data to support an investigation.

During this session you will have the opportunity to be take part in a mini investigation of your own to evaluate the skills required to pursue this career.

Activity 2:

Following on from the 1st activity there will be an interactive session covering the impact of digital bias. There will be a discussion around artificial intelligence and the specific algorithms that run in the background when we use online platforms for a whole array of tasks. We want to equip you with the knowledge to recognise digital bias. We also want to assess how you could go about improving the algorithms and discuss your ideas to make our online experiences equivalent in value for all users. Ask yourself how you could have a positive impact for your peers online.

Activity 3:

Brexit and more recently the COVID pandemic has extensively changed the business landscape. We`ve had to react rapidly to changes in our supply chains and we`ve had to adopt various different practices to ensure that we can reach the goals that have been set by governments, suppliers and customers.

In this session you will be given a lecture on business marketing and logistics and how these have been impacted by recent events noted above. Reflecting on the experience of one of our senior academics and experts in this field, he will discuss the major business focus points that are relevant now and for the future in the areas of `Customer Experience`, ‘Big Data’ and other digital technologies. He will also highlight the skills that will be essential for the future for anyone wishing to move into the business sector. `Artificial Intelligence’, “Data Analytics” and the `Internet of Things’ will be key talking points.

After the lecture there will be an interactive session for participants to ask questions and discuss particular points of interest. Business marketing and logistics are crucial for making any company a success. Come and learn all about what are the most important skills for this job role and how these are changing as we adapt to the ‘new normal’.



Speakers for Schools Experience Programme have a large selection of virtual work experience currently available. Many of these are with UK companies and pupils from NI are eligible to apply.

Pupils must first register at to avail of these opportunities.

Please note that all applications are not guaranteed to be successful due to the large number of applicants for each experience.

*Please note that pupils should not apply to this or any other virtual work experience unless they are fully committed to attending






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